Digital Marketing Officer
Full-time
Job Description
- Take responsibility for the development, execution, and measurement of digitally focused and analytically grounded customer centric programmes designed to increase sales and impact customer behaviour
- Develop customer focused marketing campaigns and marketing content across multiple channels (email, online, print, etc) to achieve defined business objectives, whilst improving market share and customer satisfaction
- Work with internal and external sources of information to bring customer insights to the business
- Participate in the design of promotional content across multiple channels (digital and print) to develop creative briefs for online adverts and promotional pages
- Own and lead the communication relating to campaigns within the business (training, launch, follow up, etc)
- Create a platform to devise strategies to drive online traffic to the company website using SEO and SEM.
The Successful Applicant
- Bachelor's degree in marketing, communications, or related field
- 5+ years' digital or/and marketing expertise
- Creative and innovative individual, with a strong curiosity for customer behaviour
- Detail oriented and highly organised, able to work using own initiative
- Ability to build excellent working relationships at all levels of an organisation
- Experience of working with digital tools relating to SEO, SEM, Google Analytics, and content management
- Excellent command of both English and Thai languages, and very strong communication skills in general.
